1. Lack of control over the property
They don’t know what’s happening to their home while they’re away:
- Is the alarm on?
- Are the appliances working properly?
- Is the plumbing flooded?
- Are there any odors or dampness?
2. Bad experiences with contractors and services
Typical problems:
- The cleaners didn’t show up.
- The technician did a poor job.
- No one is held accountable.
- They promise one thing and do another.
3. Poor cleaning before arrival
They arrive on vacation and find:
- dust
- dirty pool
- unpleasant odor
- broken little things
4. Fear of damage and breakdowns while they are away
Very severe pain:
- cracked pipe
- broken air conditioner
- power outages
- water leaks
- non-functioning smart home system
5. Wasted time organizing maintenance
Every owner faces this:
- finding a cleaner
- finding a repairman
- checking whether they arrived
- checking the results
- paying for everything through different channels
This all takes away nerves, time, and causes stress.
6. Mistrust due to lack of transparency
No one provides them with:
- photos
- reports
- videos
- checklists
And they want to see everything in person, even from 3,000 km away.
7. No service that does everything “turnkey”
Market problem:
Agencies rent or sell, but do not fully service the house. That is, there’s no company responsible for every inch of the house.
Trust Key → eliminates this pain completely.
8. Fear that something isn’t ready before arrival
They’re afraid that:
- it won’t be clean
- the refrigerator is empty
- the pool isn’t prepared
- the appliances aren’t working
- the air conditioner isn’t cooling
But they want to arrive → and immediately relax.
9. Poor coordination of services
Everyone has had the experience of:
- the cleaner waits for the repairman
- the repairman waits for access
- the florist arrives on the wrong day
- the repair takes too long
They need one person to manage everything.
10. Unclear Payments and “Hidden” Costs
The biggest pain point for foreigners:
- overpayments
- contractor markups
- lack of receipts
They want complete control → transparency → dashboard → reports
